-- KRISHNA PADIA • PREMIUM DESIGNER WEAR
Growing a Premium Brand Through Its Off-Season
July is a quiet month for wedding designer wear. Instead of going dormant, Krishna Padia’s visibility and sales held at in-season levels – built on performance marketing, content, and a website designed from the ground up.
2.6x
Website Revenue Growth
3x
Client-Reported Growth
4.8x
Meta Ads ROAS (Website)
+7207%
Views Growth (Apr-Jul)
+1286%
Reach Growth(Apr-Jul)
-- THE CHALLENGE
A premium brand entering its quietest month
Krishna Padia is a premium designer label built around wedding and occasion wear – a category that leans heavily on the Indian wedding calendar. April and May are average selling months for the category; June and July are typically low. Standing still through the off-season would have meant losing months of visibility and momentum. Krishna Padia needed a way to stay in front of the right audience and keep sales moving, even when the category itself slows down.
-- WHAT WE DID
A premium brand entering its quietest month
01
Performance Marketing
Ran and continuously refined 9 Meta campaigns, splitting international and India audiences into precisely targeted clusters based on real performance data.
02
Social Media
A steady content and story rhythm on Instagram, positioning Krishna Padia in front of a global audience of premium wedding – wear shoppers.
03
Website - Built From Scratch
Designed and built the entire website from zero – framework, blueprint, and user journey – not a redesign of an existing site.
-- PERFORMANCE MARKETING
A premium brand entering its quietest month
Targeting shift (from mid-July)
Moved from broad Advantage+ audiences to specific clusters: international shoppers across UAE, UK, US, Canada, and Australia interested in designer wedding wear, plus high-income segments across India.
4.8x
META ROAS
9
CAMPAIGNS
26.8L
IMPRESSIONS
22.2L
REACH
7,939
LINK CLICKS
0.30%
CTR
1.21x
FREQUENCY
₹4.63
CPM
-- SOCIAL MEDIA
One month in, and every metric moved
Krishna Padia managed social media in-house through April–May. Fintastic took over from June – the numbers below show that first full month of management, June to July.
Views
672.9K → 1.9M
+182%
Reach
577.3K → 1.8M
+212%
Interactions
1.9K → 3.9K
+105%
Link Clicks
1.2K → 5.8K
+383%
Website Visits
2.1K → 4.2K
+100%
Followers
633 → 825
+30%
-- WEBSITE
Not a redesign – built from zero
Krishna Padia had no existing site to optimize. Every layer – from the underlying framework to the final user journey – was planned and built end-to-end by Fintastic.
01
Framework
Chose and set up the technical foundation the site is built on.
02
Blueprint
Mapped the site’s structure – pages, navigation, and content hierarchy.
03
User Journey
Designed the path from discovery to enquiry for a premium wedding-wear shopper.
04
Launch
Built, tested, and shipped the live site – visuals, copy, and function together.
-- RESULT
Off-season sales that held their ground
April and May are average-selling months for this category; June and July are typically low. Instead of the expected seasonal dip, sales in the off-season months matched what the brand would normally see in an average month.
Building a premium brand?
We build the whole engine.